11/29/2022 0 Comments Bean bag chair![]() Sacco is part of the permanent collection of the most important museums of contemporary art throughout the world, such as the Museum of Modern Art in New York, the Centre Pompidou in Paris and the Victoria and Albert Museum in London. "In an era characterized by the hippie culture, apartment sharing and student demonstrations, the thirty-something designers created a nonpoltrona (non-chair) and thus launched an attack on good bourgeois taste." The target user of the chair was the lax, hippie community and their non-conformist household. It is worth mentioning that the use of leather was not coincidental as at that time the textile was an Italian national pride product. Sacco picked up that flaw and with the use of leather for exterior and right placed stitching. The predecessor of the product had a major design flaw of not being able to sustain its form and therefore never reached production. Although it was not the first design of an amorphous chair in Italian history, Sacco was the first successful product created in partnership with Zanotta. Piero Gatti, Cesare Paolini and Franco Teodoro, inspired by their designer predecessors, came up in 1968 with the design of Sacco the ‘shapeless chair’. Pietro Gatti, Cesare Paolini and Franco Teodoro, authors of Sacco, in Paris in 1969. After becoming an editor of the Domus (magazine) in 1947, Ponti contributed to not only Italian design of that time, but also : “the human and creative element in modern industrial design as well as its practical, economic and social benefits." The designer promoted Italian designs on famous exhibitions called 'Milan Triennale': "These exhibitions, organized as early as the 1920s … were responsible for increasing the visibility of Italian design in an international setting". His asymmetrically balanced designs freed the Italian objects form their classic representations. Inspired by modernism's art movements, Ponti created new forms of objects. Another important figure of the Italian modernism period was Gio Ponti. With successful designs, brands could sell more products, and therefore the identity of the designer played an important advertising role. The inspiration left by Corradino D’Ascano’s Vespa design for the Piaggio Corporation in 1946, added value to the essence of the designer. ‘The designer was an integral member of a process that included marketing as well as engineering’. It therefore created the need for a revolution in the creative and manufacturing process. The idea of mass-produced goods made within an inexpensive price range appealed to consumers. Post war technology allowed an increase in the processes of production, by introducing new materials such as polystyrene. Being a post war era phenomenon, Italian modernism’s design was highly inspired by new available technology. The object was created in the Italian Modernism movement. Sacco was introduced in 1968 by three Italian designers: Piero Gatti, Cesare Paolini and Franco Teodoro. 6 Other bean bag chair products inspired by Sacco. ![]()
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